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Brand Refresh Updates

Moulton Tower clock and bell

March 12, 2025

USA brand refresh update - As you have seen over the past few months, the University’s branding update led by the Office of Marketing and Communications is well underway. From campus signage on light poles and in the Student Center to refreshed marketing materials for our colleges, schools and Enrollment Services, the updated materials reflect a vibrant university through creative design and how we tell our story. 

April 23, 2024

USA brand refresh update - Last summer, the Office of Marketing and Communications embarked on a Brand Refresh Initiative aimed at reimagining how the University’s story is communicated to prospective students and other key stakeholders. 

August 16, 2024

USA brand refresh update - In May, we provided information regarding the effort to update how the University’s story
is communicated to prospective students and other key stakeholders. Now that the final direction for the brand refresh has been selected and implementation is beginning, we want to share the latest on it and invite you to attend one of two town halls scheduled for September, so you can learn more.